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Chapter 1 6
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1. Introduction,Meaning,Definition 05 minLecture1.1
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2. Framework,Types,Features,Functions 06 minLecture1.2
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3. Functional Activities of Retailing 03 minLecture1.3
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4. Global Retail Market 06 minLecture1.4
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5 .Development of Retail in India 05 minLecture1.5
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Chapter 1 Quiz 10 questionsQuiz1.1
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Chapter 2 6
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1. Classification of Retailers 05 minLecture2.1
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2. Retailers on the basis Retail Location 03 minLecture2.2
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3.Retail Model 06 minLecture2.3
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4. Theory of Retailing 04 minLecture2.4
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5. Retail Life Cycle 06 minLecture2.5
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Chapter 2 Quiz 10 questionsQuiz2.1
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Chapter 3 6
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1. Retail Strategies 07 minLecture3.1
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2.Target Market 06 minLecture3.2
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3. Developing a Sustainable Competitive Advantage 07 minLecture3.3
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4. Franchising 05 minLecture3.4
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5. Store Location 08 minLecture3.5
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Chapter 3 Quiz 10 questionsQuiz3.1
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Chapter 4 3
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1.Store Design and Layout 07 minLecture4.1
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2.Importance of store layout 07 minLecture4.2
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Chapter 4 Quiz 9 questionsQuiz4.1
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Chapter 5 3
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1.Merchandise Management 06 minLecture5.1
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2.Roles and Responsibilities 06 minLecture5.2
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Chapter 5 Quiz 10 questionsQuiz5.1
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Chapter 6 4
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1.Human Resource Management for Retailing 05 minLecture6.1
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2.Factors in Retail HRM 05 minLecture6.2
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3.Retail Design Issues 04 minLecture6.3
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Chapter 6 Quiz 10 questionsQuiz6.1
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Chapter 7 6
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1.Retail Communication and Promotion 03 minLecture7.1
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2.Marketing Communication 06 minLecture7.2
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3.Retail Marketing Mix 04 minLecture7.3
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4.The Method to Speak to Customers 06 minLecture7.4
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5.Sales Promotion Method 05 minLecture7.5
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Chapter 7 Quiz 10 questionsQuiz7.1
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Chapter 8 6
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1.Customer Relationship Management 04 minLecture8.1
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2.CRM – importance 06 minLecture8.2
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3.CRM Process 06 minLecture8.3
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4.Customer Pyramid 04 minLecture8.4
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5.Six E’s of e-CRM 04 minLecture8.5
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Chapter 8 Quiz 10 questionsQuiz8.1
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Chapter 9 4
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1.Job opportunities in Retailing 04 minLecture9.1
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2.Managerial Jobs in Retail Operations and Customer Service 03 minLecture9.2
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3. Retail Job description skills 11 minLecture9.3
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Chapter 9 Quiz 10 questionsQuiz9.1
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